Interaction tools are web-based applications that increase engagement with a target audience by enabling them to interact with your business pages. These tools therefore require the participation of the user to operate. Support always has the same goal, but user input adds interaction and adds additional functionality to the system for more personalized use.
Interacting and engaging your target audience will enable you to turn visitors of your pages into customers with whom you can do business. Thus, each interaction tool is developed to increase the conversion rate of your website, as well as the loyalty of your customers.